Consistency
Progress comes from showing up, following through, and building habits that last.
About Mu Fitness
Momentum is built, not found.
Mu Fitness is built around a simple idea: meaningful progress comes from reducing friction, taking action, and stacking small wins consistently.
Why we started
Fitness should feel more approachable.
Mu Fitness was created to make experienced fitness guidance easier to access and easier to stick with. We believe people make better progress when they have the right support, clear direction, and accountability without unnecessary friction.
Our goal is to build a fitness company people can trust. One that helps clients move forward while giving great coaches better ways to do what they do best.
Why Mu
A name built around friction and progress.
The idea behind the name
Small changes create momentum.
In engineering, μ is commonly used to represent the coefficient of friction. It also reflects the idea of micro, small increments. Mu Fitness brings those ideas together: reduce the friction that keeps people stuck, then build momentum through consistent improvements.
What we believe
The principles behind the brand.
Trust
Fitness guidance should come from people who put the client's goals and experience first.
Continual Improvement
Small wins compound. We believe in learning, adapting, and always moving forward.
The people behind Mu Fitness
Meet the co-founders.
Co-Founder
Richard Mallonee
Richard brings an engineering and business background to Mu Fitness, with a focus on building practical systems that make fitness support easier to access and easier to sustain.
Co-Founder
Andrew Alonso
Andrew brings an engineering mindset and a shared belief that consistency, accountability, and the right support can make fitness progress more achievable.
Momentum Starts Here.
Whether you're looking for better guidance or you're a coach who believes in helping people move forward, Mu Fitness is being built for you.
Explore Mu Fitness